Summer 2019 Shoe Edit

 
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May is coming to an end and most of us are itching to shed our Winter layers. With the new season comes new trends and new wardrobes. Here’s a quick break down of the shoes you’ll be seeing a lot of this season. Which are you buying?

 

Square Toe - Clean, classic & easy to wear.

 

Artistic Heels - Details, details, details. That is how to look expensive.

 

Throwbacks - The jury is still out. Are you ready to bring back flip flops and Teva sandals? Were they ever considered fashionable? These styles have us shifting our opinions.

 

High Fashion Athleisure

Athleisure is now a staple in our closets. Adding elements like an oversized statement bag or architectural sunglasses elevated what we used to only wear to the gym.

 

Bags - Our girl-on-the-go needs a bag that matches her lifestyle. For a travel ready outfit pair your athleisure with designer luggage, or try the latest trend and grab a fanny from Mom’s closet. Better known now as a belt bag!

 
 
 
 

Sunglasses - Sunglasses with clean lines and architectural details read richer than your average pair. Finding the perfect style seems to transform more than just you look, but your confidence too.

 
 
 
 

Shoes - While you could always tuck your sweats into a tall boot or throw on a pair on heel with a tracksuit for an instant outfit upgrade, we know that athleisure is still meant to be comfortable and practical. Lucky, designers now many sneakers worthy of a runway, shop some of our favorites below.

 
 
 

Gen-Z Schools Us On Street Style

 

The youth have always been leaders in repurposing high fashion trends for the street and now more than ever streetwear is influencing high fashion. Generation Z showcases how to blend heritage brands like Louis Vuitton/ Supreme with emerging brands such as Ajobyajo.

 
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Brand Spotlight:

Callum Mullin wears AlphaStyle, a Brooklyn based brand that represents a lifestyle of “expression, creativity & modernity”.

Follow: @alphastyle.store

Shop: alphastyle.store

 
@lukasabbat

@lukasabbat

@Voguerunway

@Voguerunway

 
 
 
 
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Brand Spotlight:

Our very own STYLEGUISE twin wears Ambush. This Tokyo based jewelry line turned unisex clothing brand debuted their first collection on the Spring/Summer 2019 runway in Paris.

Follow: @ambush_official

Shop: ambushdesign.com

 
@Maria _Bernard

@Maria _Bernard

@ajobyajo_originaL_label

@ajobyajo_originaL_label

 
 
 

Navy Blue For Spring 2019

 
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Spring 2019

Black have you feeling a little goth sometimes? Try navy blue as a chic alternative. Power couple Vincent Cassel and Tina Kunakey wear this spring trend effortlessly in matching navy blue at Roberto Cavalli Spring/Summer 2019 Fashion Show.

 
 

See how to take this color trend from the runway to the everyday.

Roberto Cavalli  Spring 2019

Roberto Cavalli Spring 2019

Monse  Spring 2019

Monse Spring 2019

Berluti  Spring 2019 Menswear

Berluti Spring 2019 Menswear

Phuong My  Spring 2019

Phuong My Spring 2019

Boss  Spring 2019 Menswear

Boss Spring 2019 Menswear

Chanel  Spring 2019

Chanel Spring 2019

Monse  Spring 2019

Monse Spring 2019

Vera Wang  Spring 2019

Vera Wang Spring 2019

Sandro  Spring 2019 Menswear

Sandro Spring 2019 Menswear

 

STYLEGUISE Approved Navy Blue For Women

 

STYLEGUISE Approved Navy Blue For Men

From Work To Play

 

Balancing life and career is never easy as a working women. Don’t let your outfit hold you back. Below are some STYLEGUISE approved tips for taking your look from day to night in seconds.

 
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The right jacket and scarf can really style up an office look as you jet off to a dinner or night out.

 
 
Celine Fall 2019

Celine Fall 2019

 

An iconic earring quickly takes your look from office friendly to date night approved.

 
Ellery Fall 2019

Ellery Fall 2019

 

Whoever said sweaters were boring, wasn’t shopping at the right place. A sweater with drama paired with black slacks is one of our go-to outfit formulas no matter where we’re headed.

 
Sig Neigum Fall 2019

Sig Neigum Fall 2019

Interview - Founder Cat Wennekamp Tapper

 

Photos by Sean Martin (@theeseanmartin) Hair by Danielle Dubinsky (@danielledubinsky) Art Direction by Lauren Farnoosh (@laurenfarn__sh)

 
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She’s styled all of your favorite stars — from Heidi Klum and Alessandra Ambrosio, to Bruno Mars and John Legend — just to name a few. Now, celebrity stylist, Cat Tapper is taking her hard earned success and recognition in the fashion industry and setting her eyes on a new prize as the founder and CEO of the next big fashion start-up, Styleguise. Styleguise is an online platform offering personal styling services, unlike anything the market has seen before. With a roster of top tier professionals who have years of experience in styling, you can definitely say these are NOT stylists from your local department store. Her stylists have careers working with celebrities, as magazine editors, and image consultants — essentially people most shoppers would never have access to in the real world.

Cat is also working hard on adding a carefully curated shop of fresh and sophisticated pieces by brands she knows her and her stylists’ clients will love. While her stylists are only available in New York and Los Angeles at the moment, the online shop will be available worldwide!

Seeing artists and creatives use their talents to launch into the business world is often admirable and inspiring for so many of us. In order to find out more about Cat and how she started Styleguise, I sat down with her for a quick interview, where we talked about everything— from the exact moment she conceptualized her business, to her favorite designers and, of course, style advice! To check out Styleguise for yourself, please head on over to http://Styleguise.com.

Lauren Farnoosh: You’ve had a very successful career as a fashion stylist. What inspired you to start down a new career path as the CEO of your own company?
Cat Tapper: After working for so long as a stylist, I saw the holes and challenges in my industry, and that spoke to me. I saw retail failing, fast-fashion dominating, and clients frustrated with how to shop and dress themselves. I knew there had to be an easier way for stylists, clients, and brands to get what they needed from each other.

LF: How has starting and running your own company differed from being a stylist? How has your experience as a stylist helped you in business?
CT: Being a stylist takes a lot of interpersonal skills, research, and physical stamina. I’m very free in the sense of my time, but on the flip side that also means no job security; I have to hustle for myself.

Running Styleguise requires a more structured day-to-day routine than before. Having my own company definitely adds more weight on my shoulders than ever, but I like the challenge! I’mwaking up each day excited and inspired to help change my industry little by little, and that’s been the biggest reward so far.

My years of experience as a stylist is my secret weapon to making Styleguise a success. Only a stylist can know what another stylist truly needs in order to help their clients. In addition, my experience and network in fashion have allowed me to curate our online store and stylist roster to the highest standard in my industry. No tech wiz can do that!

LF: What was the inspiration behind Styleguise? Was it a bit of an “Aha moment” or did it develop more gradually?
CT: It truly was an “Aha moment!” I was coming off of starring on a styling related TV show on the E! Network (House of DVF) and was getting an influx of styling requests; not only from companies but from everyday men and women. I saw there was a huge demand for it and a willingness to pay. I thought there had to be a great on-demand solution that was easy to use! I even thought of the name Styleguise on the same day! It was a lightning bolt moment and I’ve been working on building it for over a year now.

LF: What type of woman or man is Styleguise geared toward? Is your customer the simple everyday person who wants to spruce up their look? Or do they already shop the hottest designers and labels?
CT: The Styleguise client is anyone— from the fashionistas to the fashion fearful. We cater to all types of people— their lifestyles, their tastes, and their closets. That’s the beauty with Styleguise; we can work with whatever the client’s budget may be— big or small, while also giving them the valuable help and insight of a professional who can show them new brands, how to dress for their body shape, ways to develop personal style, curate a wardrobe, etc.

LF: What’s the feedback been like from Styleguise clients so far? How have their lives been impacted?
CT: We have seen Styleguise users get dates, job promotions, boost their confidence, and in their own words, “change their lives”. They feel more organized in what they wear, how they view their closet, and most importantly, how they view themselves. You have to check out our before and afters, and our testimonials; they speak for themselves.

LF: I noticed you have an incredible roster of personal stylists. What do you look for in a stylist in order for them to become a part of the Styleguise team?
CT: Initially, I look for taste level. Then I look at years worked in the industry, and what kind of high profile clientele they have had— whether celebrity or advertising. And finally, we meet in person to see if they have the kind of personality that is both discerning and professional. I would rather have a quality roster of stylists than an inexperienced one.

LF: Being the fashionista you are, I’m dying to know some of your favorite labels to shop? Which collections are you always looking forward to seeing each season?
CT: For new, fresh, cool designs, I like to see what Vetements and Jacquemus produce. For over the top beauty, I love Gucci! For trend setting pieces, always Chanel and Dior. For soft and glamourous— Rodarte, Zimmerman and The Attico.

LF: What are some of your favorite trends of the moment? What trends are you looking forward to for fall and winter?
CT: I love the easy slip-on, backless loafer shoes. So nice and chic! I am looking forward to more 70’s vintage inspired corduroy— like in Prada’s latest collection, glitter boots and western inspired moments, deconstructed classics, and Victorian collars!

LF: How would you describe your personal style? Who are some of your fashion icons?
CT: For colorful and over the top inspo, I have always loved Anna Dello Russo. For a classic yet badass style, I love Emmanuelle Alt. And for incredible street style, I love The Attico designer, Gilda Ambrosio. For fresh and cool style— young Italian street star Patricia Manfield. My favorite Instagram style icon is @styleheroine, Evangelie Smyrniotaki. I guess you could say my personal style is a mix of tomboy and all the women mentioned above.

LF: What advice would you offer to those who are wanting to develop their own sense of style?
CT: What clothing makes you happy when you look at it or put it on? What makes you feel alive? What color looks good against your skin? Fashion can be comfortable. Fashion can be sexy. And above all, fashion must work with your body shape— not against it! Looking your best shows pride and attention to detail, it draws great confidence in oneself and attracts the right audience to you.

 

Yellow Is Not Mellow

 

We love lemon yellow, it inspires us, it invigorates us, it’s fresh, and above all happy.

See yellow in action from our recap of fashion week. SPRING 2019

AGNONA  2019 Spring Ready-to-weaR

AGNONA 2019 Spring Ready-to-weaR

ETRO  2019 Spring/Summer

ETRO 2019 Spring/Summer

Hermes  2019 Spring

Hermes 2019 Spring

MILAN  Fashion Week Street Style

MILAN Fashion Week Street Style

DRIES VAN NOTEN  2019 Spring

DRIES VAN NOTEN 2019 Spring

DIOR  2019 Spring

DIOR 2019 Spring

VERSACE  2019 SPRING

VERSACE 2019 SPRING

SONIA RYKIEL  2019 Spring/Summer

SONIA RYKIEL 2019 Spring/Summer

Junya Watanabe  2019 Spring

Junya Watanabe 2019 Spring

STYLIST GOLDIE RUSH

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Goldie Rush is an artist and aesthetics expert based in NYC and LA. She works as a fashion designer, stylist and image consultant. Often her work combines these three skills to perform miraculous personal style transformations!

 
GOLDIE IS BASED in NYC - BROOKLYN. She is $300/hour.

GOLDIE IS BASED in NYC - BROOKLYN. She is $300/hour.

Born with a love for all things beautiful, Goldie Rush was raised in Redondo Beach LA and exudes the bohemian chic and free spirited charm of The South Bay. Following her childhood dreams she graduated from The Fashion Institute of Design and Merchandising and immediately began to shine on the LA fashion scene.

As an inspiration facilitator for the famous vintage boutique The Way We Wore she provided pieces for the likes of John Galliano and Alexander McQueen. And as a stylist she worked with The Pussy Cat Dolls at The Viper Room and assisted on the shoot for Lady Gaga's Paparazzi.

With an ambition for the bicoastal lifestyle she relocated to New York and was picked up by MTV as a stylist for their hip music show Iggy. This led to her styling Iceandic supergroup Of Monsters and Men, who asked her to style them again for their performance on Saturday Night Live. She continues to be in demand for her styling skills which is no surprise as Goldie has a unique and trusted visual sense and a knack for making magic happen!

 
 
 

Goldie has also created a career for herself as Image Consultant. It is a role that allows her to utilize her incredible stylistic intuition, fashion knowledge and instinct for caring to perform personal style transformations that change lives!

But ultimately, Goldie is a very talented artist and fashion designer, known for her unique off the wall creations that express her colorful and spontaneous personality. Often times prefering to design outside with natural light for inspiration, she makes quirky and daring art to wear pieces that are perfect for performances and have been proving very popular. Increasingly, Goldie has been able to combine her many talents into an all in one service that allows her to help her clients as a true artist and aesthetics expert.

 

California Closet Transformation

 

LOCATION: Manhattan Beach, CA     TIME SPENT: 12 Hours     SERVICE: Custom STYLIST: Founder Cat Wennekamp Tapper

Our client requested was the “Custom” service, so they could book Cat for as many hours as was needed to get the job done. During the closet edit, Cat would make new outfits with what clothes were already in the closet. Cat created 10 new work outfits, and 5 vacation looks. Check out the pictures below to see an epic closet transformation.